First, there’s the concept of ma’at. I try to live a balanced life, and “don’t be a dick” has been a guiding principle in my life for a long time. So that lines up with my existing values and how I try to live my life. I wouldn’t join a religion for this alone, because I could continue to live this way just as well without religion.
Then there’s the fact that Kemetics aren’t so serious about religion. That is, they are serious in the sense that it’s an important thing which should be respected, but you can be silly and have fun and make bad puns, and it’s not considered disrespectful. I think you can make jokes and still be respectful at the same time, and I am glad to have found some people and gods who feel the same way. I can also be very formal and appreciate the elegance of formality, but sometimes I’m silly, and don’t get along with people who need to be oh so serious all the time.
Which leads into my next point; I like the Netjeru. I like that for the most part they’re pretty laid-back. All the other gods I’ve heard of, I’ve never particularly liked any of them, never saw any reason to interact with any of them. The Netjeru feel different to me, and I find myself wanting to talk to them.
I like the idea of reciprocity between gods and people. I know this concept also exists in other pantheons and religions, to some extent, but in Kemeticism it feels closer; I feel like there isn’t a huge distance between people and gods. I think that was the deciding factor for me, what made the difference between “I’m not interested” and “I’m interested.”